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At our offices in Camden we have a wide range of staff from Developers and Analysts to Designers
and Data Specialists. Here are some of the key contacts…


Martin McNulty

Managing Director

With over 15 years experience in international online marketing, Martin has worked with some of the world’s most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world’s most established global brands including Netflix and Skype, spearheading international campaigns in over 25 markets.

Dan Cohen

Director of SEO and Social

Appointed in July 2011, Dan is responsible for the overall agency strategy and driving innovation. Dan joined Forward3D following positions as Head of Search and Social at Moneysupermarket, managing one of the biggest search campaigns in the UK; Managing Global SEO Activity in 44 countries and 17 languages at MSN; Running multiple content and eCommerce channels at AOL Europe; Helping to develop the Bing crawling and indexing technology and launching Windows Mobile at Microsoft UK.

Gary Reid

Chief Technical Officer

As CTO Gary is responsible for building on the success of Forward3D's strong tech across search, social, display and linguistics. He brings extensive digital experience from several senior digital agency roles, including: Board Director at media agency Carat and Director of Search Performance at The Search Works. Gary has worked with brands including Vodafone, Nokia, Santander and Vauxhall.

Mary Phypers

Finance Director

Mary joined Forward in November 2012 and is responsible for the financial and operational management of the business. Mary has over 20 years experience in finance, having qualified with E&Y she then worked for Whitbread and Blacks Leisure Group before moving into media. She spent 7 years with Huntsworth plc helping to build them into a major International PR group.

Wulfric Light-Wilkinson

VP Sales

Wulfric heads up the Sales teams at Forward3D and is responsible for supporting the agencies ambitious international growth plans and new business revenues. Wulfric has over 7 years’ digital experience specialising in search, social and performance marketing and built commercial solutions for global brands such as John Lewis, McAfee, Gucci, Lastminute.com, British Gas and Reckitt Benckiser. Wulfric has previously held various senior Client Services and Sales roles at The Search Works, TradeDoubler and Found.

Danielle Fudge

Head of SEO and Social Media

Danielle Fudge is Head of SEO and Social Media at Forward3D specialising in creative SEO, content marketing & social media for clients including John Lewis, New Look & Hilton Hotels. Previously Lead SEO for The Walt Disney Company in Europe, Middle East and Africa, Danielle has abundant experience of enterprise-level SEO for international brands in multiple languages and territories running campaigns for Marvel, Walt Disney Pictures and Walt Disney World, among others as well as co-ordinating SEO for the global re-launch of Disney.com.

Scott MacDonald

Head of Display

Scott MacDonald is Head of Display at Forward3D, having worked in digital marketing for 6 years across display, paid search, affiliate marketing and SEO. Throughout his career Scott has delivered integrated brand and direct response display campaigns across a diverse range of clients including Hilton Hotels, Levi’s and Play.com.

James Ray

SEO Engineering Manager

James Ray is a seasoned SEO practitioner with 8 years in the search industry. Currently SEO Engineering Manager at Forward3D, James has provided enterprise SEO strategy to clients such as Hallmark Cards, Irwin Mitchell Solicitors and Find a Property generating significant traffic and revenue increases across the board.

Daniel Gibson

Group Lead PPC

Daniel has been working in PPC and digital marketing for over 7 years, having joined Forward3D in 2005. With extensive experience of deploying and running large-scale paid search activity, Daniel has managed campaigns across 42 markets and driven strategy for clients across an array of sectors.

James Glick

Group Lead PPC

James has 5 years' experience in paid search, display and social biddable across a wide range of verticals. Joining Forward3D from 20:20 as a Senior Analyst in October 2010, James is now Group Lead in the agency looking after multiple teams.

Tom Manning

Group Lead PPC

Tom joined Forward3D in 2007 and has managed clients across a wide range of verticals. In his current role as PPC Group Lead, Tom works across multiple teams in London and New York and is currently focused on the luxury retail sector. In addition to PPC campaign management, his expertise has previously been utilised in a variety of additional positions across the agency, including in technical innovation, pre-sales and product development.

Lloyd Pick

Technical Lead

Lloyd joined Forward3D in 2011 and is now responsible for all the technical execution and implementation for the business. He has been programming for over 10 years within industries varying from the fast paced start-up world to the deadline driven environment of PC gaming.