Best in class PPC
Every day our proprietary d3 technology powers hundreds of millions of advert impressions, clicks and bid changes. It's an open platform that can be adjusted so changes in search engine rules can quickly be reflected in bidding strategies.
Integration
Don't be limited to just click and conversion data. d3 is able to draw data from a range of sources to help you overlay and analyse relationships, revealing patterns and strategies that your competitors may miss.
Insight and transparency
The d3 database structure means you can pull any data you need. Don’t be limited to standard reports. Create queries based on business needs, have analysis delivered in a format that suits you from alerts to web pages.
Bid optimisation
We provide bespoke bid rules for all of our clients. From simple impression share rules and bid price structures, to complex systems built to trigger sets of changes, a multitude of optimisation options are available.
Keyword generation
Our keyword generation process starts from the core: your website and product offering.
From there, we use our 100m+ keyword database to identify the keywords best suited to delivering traffic to your site.
Once we have these raw ingredients, our linguistic specialists write code based around the ‘identified’ stem terms to automatically generate thousands - and sometimes millions - of possible keyword strings.
We aim to cover more than 95% of the long tail.
Ad copy
5% of the generated keywords are given hand-written ad copy, which drives approximately 80% of our clients' traffic. Using as many as 20 different ad variations, we can pin point the key conversion drivers whilst users are still deliberating on the SERPs.
For the remaining 95% our specialists write custom code - very similar to that of the keyword generation - to ensure that each long tail search term is provided with automated, yet bespoke, ad copy that draws users to your site.
Tactical deployment
Understanding when (and when not) to deploy tactics to particular accounts can at times be a waste of time and money, particularly when these tactics fail to deliver.
Using data gleaned from d3, we are able to highlight areas in accounts for tactical consideration with a high probability of success. With these technical capabilities, we then deploy tactics in a rule-based fashion to maximise the upside.
