Tracking is about more than simply recording data, it’s about methodologies and calibration. We see lots of companies struggling to make sense of their data, and without a clear methodology it is often difficult to assess those incremental, important changes.
To overcome this problem, we take an agnostic view of tracking platforms. Using our team of 20 developers, we’re able to join disparate data together and synchronise with your systems. If your tools are up to the task, we can provide an effective solution for you.
The net result is a single view of the consumer, and one able to understand the impact of various channels on behaviour and purchasing habits. In addition, we add real time monitoring to help identify data outages as well as data variations - both are equally important in painting a complete picture.
Finally we overlay the tracked data with bespoke reporting and intelligent alerts, to help turn tracking into decisions that can help drive your online business.